Where does Chief beef come from?
We chose OBE Organic for our beef bars and biltong because they produce, in our view, the world’s best organic beef. No chemicals, no pollutants, no hormones, nothing...Â
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Join our Chief Strava Run Club!
Whether you're keen to start running for the first time, or a seasoned pro, we'd love for you to join us on Strava.Â
Fat Fuelled Ironman: From Energy Gels to Chief Bars
We caught up with John to talk about his latest decision to switch from traditional carbohydrate fuelling to predominantly fat fuelling. This is what we discovered. Read more.
The Troublesome Truth Behind the Fake Meat Industry
At Chief, we've been looking at fake meat for some time as we're always looking at new innovations that might make their way into our product range.Â