Chief Bar


The world's healthiest snack bars.

The big food companies continue to dial up the perceived goodness on their snacks but all they’re doing is health washing the market with bullshit claims. Years of product development has gone into creating our bars so they taste amazing, but they're also actually good for you.

When you buy Chief products, you’re saying no to Big Food companies pretending to be healthy when they’re not. You’re helping us lead the way in the battle against the health destroying impacts of cheap, highly processed, artificial foods and too much sugar. You’re helping us prove to farmers that consumers care about where their food comes from. That we don’t like what Industrial Farming stands for, and that Regenerative Farming is the best thing for the health of people and the planet.