Chief Bar

Proudly Supporting Aussie Farmers

You probably know your doctor, but what about your farmer who feeds you 3 times a day? 

Our mission is to improve the health of people and the planet, and as a 100% Australian owned food business, we have a keen awareness that we need to do more to support our farmers who feed us at least three times a day.

We're passionate about Regenerative Agriculture, having visited farms where we can see the positive impact on both the landscape and the financial success of the farm, even through a long period of drought.

We're excited at the potential of Regenerative Agriculture to go beyond "sustainability" and actually start to heal the damage we've caused to the natural environment around the world. Particularly its ability to remove carbon from the atmosphere, not just slow or stop our carbon emissions, which sets it apart from any other climate change solution. In fact, Regenerative Farming practices are 2.5 times more effective at positively impacting climate change than the next nearest solution.

This is why we support Thankful4Farmers, a not for profit bringing together industries, brands, influencers and consumers in a united effort to raise awareness and generate revenue to support sustainable agriculture (in particular a move to Regenerative Agriculture) and regional communities across Australia.

Farmers across the globe are facing unprecedented challenges; climatic conditions, reduced investment, falling commodity prices and raising tariffs and evolving consumer expectations.

All of which is causing many to lose farms that have been in their families for generations. As a result, the global farming community is also facing a mental health crisis.

Thankful4Farmers is igniting a local and global conversation to amplify awareness and generate on-going sustainable funding to create transformational impact in regional and rural communities.

 

How can you help?

As a consumer, you can help by looking for the Thankful4Farmers logo on products on supermarket shelves, on menus in restaurants and cafés across Australia (coming soon to our labels!).

With every product you purchase with the Thankful4Farmers logo, you will be demonstrating your support and commitment to Australian farming and regional communities.

Can’t find products in your supermarket? Use the #Thankful4Farmers to tell your local supermarket that you are Thankful4Farmers and they should be too!