The big food companies continue to dial up the perceived goodness on their snacks but all they’re doing is health washing the market with bullshit claims.
Creating genuinely healthy and tasty snacks takes time and money, and shareholders don’t like that. Chief doesn’t have shareholders, just problem solvers. When we set out to make truly delicious health food with no fillers, no sugars and no preservatives, people said ’no chance’.
After years of frustrating trials, the ‘a-ha’ moment came when we re-invented an ancient curing process. It created a jerky bar that was pure and not packed with sugar. That was tender not tough. That tasted like a delicious roast and, well, nothing like jerky.
It seems too good to be true - 100% natural, preservative free, crazy low calories, packed full of goodness and taste. A healthy snack that’s actually good for you. And we actually did it!
Libby is a fountain of knowledge for all things health, fitness and wellness. She was the trainer for Channel TEN’s The Biggest Loser and is regularly featured in magazines and newspapers across Australia. Libby founded two Bondi fitness studios, BUF Girls and AGOGA. With a background as a health journalist, and as a new mum to daughter Izzy, she's incredibly passionate about finding natural ways to look after your body, inside and out, so you can live life to the fullest!
Veronika is a Nutritionist, Exercise Physiologist, Fitgenes practitioner and Educator who has worked with wide range of clientele ranging from Olympic athletes to weekend warriors. She is also a published author with the Australian Journal of Strength and Conditioning and writer for various magazines and blogs. As an ultra-marathon runner her dream is to run races around the world!