No fake crap.
No artificial thickeners, fillers, sweeteners or sugar alcohols. Just real food that you know is good for you.
Low in sugar.
Unlike most 'health' products we don't use loads of dried fruit which means all our products are low in sugar.
Gluten and dairy free.
Free from the things that cause inflammation and poor gut health to keep you feeling your best.
Let's cut the crap.
When you're time poor you make poor choices. If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it. At Chief, we deeply care about we put in and what you get out of it. We’re totally uncompromising on health, sustainability and keeping the crap out.
I cannot fault the bars or the Chief team.
I had some trouble with my original order and the team were supportive and generous with their help.
The bars are delicious, by themselves or crumbled over yoghurt with fresh berries.
The texture is like eating a fudgy cookie but you know it's made from only good ingredients so there's no guilt.
Both the lamb and the beef bars are amazing. The texture is not too soft, not to chewy but just right. These are my new go to bars with a a great amt of protein and no added nasties.
Collagen Bar Sampler (4 bars)
⭐️⭐️⭐️⭐️⭐️ Highly Recommend
Enjoy the taste. A bit crumbly like other reviews said, but you just need to eat it from the wrapper. Bit pricey though so not sure if I’d buy again
Chief collagen bars are the best tasting bar on the market. Clean, top quality natural ingredients, low in sugar and keto friendly. Always feel great after eating one. All the flavours are equally delicious, although the Lemom is an absolute favourite.Highly recommend you try one. Hard to stop at 1!
The Lamb was very nice. Pretty small nutrient count-to-the-dollar though - particularly the sweet ones. Probably won't buy again...except maybe the lamb.
Loved these. Taste so good.
Awesome flavours really happy with the product.
I'm so grateful I stumbled up on Chief bars; they're exactly what I was looking for: great flavours (especially peanut butter and chocolate), paleo, gluten free, low sugar and satiating. I've noticed a recent improvement in the texture, so they're not as crumbly, making it easier to eat if you're out on the go. Perfect size and flavour. Yum!
Love these , great post-surf snack , like the new crumble free formula, keep up the good work folks
Wow, these bars are so yum! Tastes like a shortbread biscuit! LOVE LOVE LOVE!!! Honestly, I was quite hesitant when I saw the texture of them but after I took the first bite, there was no going back! Now to try the rest of the flavours...
Product was great especially the cashew shortbread highly recommend.
A sweet treat you'll feel good about.
Based on nut butter and free from artificial crap or loads of dried fruit. Low sugar, plenty of protein and healthy fats to keep you full for longer. Collagen for anti-aging, injury prevention and better recovery. Keto and Paleo friendly. Tastes like a delicious, biscuity treat!
A savoury, meaty hunger buster.
Craving something savoury? Our Beef Bars and Biltong options are similar to jerky, but are slow dried for extra tenderness. Preservative free, very low in sugar and made using 100% organic grass-fed Aussie beef which is better for you and the planet. You can't get better than nature's original protein.
Proudly Supporting Aussie Farmers
To transition to Regenerative Agriculture and fight climate change.
The snacks the experts choose
Dr Naras Lapsys, Medical Doctor and Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."
Victoria Burdon, Trainer and Fitness Model
"Chief Bar is my number one snack on the go. As a trainer and fitness model, I care about my health and fitness and I want to lead by example for my clients and all young girls and women out there."
Andy Turner, Endurance adventure athlete
"I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the lamb and beef are not only satisfying but promote fast recovery."
Penny Benjamin, Nutritionist, Engineer, Educator
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."
Todd Liubinskas, Fitness Director Men’s Health
"I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel so having a box of Chief in the car is an absolute saviour."
Cliff Harvey PhD, Author, Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis. Plus, they're low in carbs and sugar."
Fat Fuelled Ironman: From Energy Gels to Chief Bars
We caught up with John to talk about his latest decision to switch from traditional carbohydrate fuelling to predominantly fat fuelling. This is what we discovered. Read more.
The Troublesome Truth Behind the Fake Meat Industry
At Chief, we've been looking at fake meat for some time as we're always looking at new innovations that might make their way into our product range.