No fake crap.
No artificial thickeners, fillers, sweeteners or sugar alcohols. Just real food that you know is good for you.
Extremely low in sugar.
Unlike most 'health' bars we don't use loads of dried fruit which means our bars have as little as 1.5g sugar per bar.
Gluten and dairy free.
Free from the things that cause inflammation and poor gut health to keep you feeling your best.
Let's cut the crap.
When you're time poor you make poor choices. If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it.
Chief really gives a shit about what we put in and what you get out of it. We’re totally uncompromising on health, sustainability and keeping the crap out. We call it Extreme Naturalness.
My fav protein bar
I am addicted to these bars i have 4 boxes in the pantry right now i can not live without these! they taste like a biscuit and are soooooo filling
Omg they arrived today. Had the shortbread one really yummy. My first order got lost in the post and chief kindly sent more. Just yum. And satisfying.
Love the spicy beef bars ready to put in my bag on the go👍 now my 20yr old has decided she loves them to after her training to 👍
Chilli bars were so good awesome
Delicious bars, I wish they were a tad cheaper though!
I find them a super satisfying pick me up during the day. I've longed for a meaty snack that isn't full of huge amounts of salt and has some flavour and this just what I've been looking for. The touch of chilli is also just right.
Really tasty and satisfying. Love them.
Love these bars. We were introduced to these bars about 4years a go and have regularly used them as a cleaner, healthier and better quality energy source. They were a stable part in my 70kg weight loss journey and have fueled my motivation and body as I set my sights on the next training goals. They are amazing quality and taste. Lamb is 100% my favourite but you can not go wrong with the beef either. They bring together my primal love of meat/jerky and the need to fuel my body for epic adventures. Well worth a try- you won’t be disappointed! An amazing Aussie product we should all get behind.
I love the shortbread bars but these were delicious too!
Love love love them, I have them as a mid morning snack keeps me going till my lunch
These are my go to nutrition for my longer adventures either by foot or via bicycle. Can easily handle being being stored in your pocket or pack for some time, and enjoyed along my adventure. Love the flavour!
Halfway through eating my first Collagen bar I was already online buying more! The beef bars are delicious also, like a hamburger patty, much nicer and easier to eat than jerky! Wish I could have tried the lamb ones but they were sold out.
I have only tried one of the bars, but I really enjoyed the taste. The combination of sweetness from the cranberries and slight chilli burn was nice. There was some gristle from the meat, which is a texture I'll have to get used to. I look forward to having these often. I feel good about eating them as I think that they are a powerhouse of nutrition, fit well with my low-carb diet, and help fuel my high level of physical training.
Good alternative to beef jerky. Can’t wait to try the lamb version.
I have one problem with Chief bars - My husband discovered them and now I have to share!
It’s not often you get the balance of healthy and delicious right but these nail it!
Love these lamb bars gives me the boost I need inbetween meals all the goodness
Small tasty portion of good and yumness!
The Chief Beef bar is my favourite savoury snack. It is super tasty, satisfying and healthy!
I have some severe food allergies and yet I've found I can eat Chief Bars and I have no problem. The collagen in the bars seems to calm my stomach down rather than give me problems like every other snack I've tried does. These bars are the best - they're real food and I highly recommend them!
Love these, definitely exceeded my expectations. Great work!
We adore our Chief Bars. Great quality, consistent flavour and taste. Thank you so much for offering a product that is above the standard powdered proteins and gives me something to look forward to.
Collagen Hazelnut Brownie (12 bars)
We absolutely love supporting an Australia owned and operated business and especially one that creates the cleanest and tastiest bars around. The perfect good-for-you snack any time of the day.
I recently tried the lamb and beef sampler packs. I love both of them, the beef is very tasty with just enough chili for a great flavour without too much heat. The lamb is also very tasty with just the right seasonings. I like that I have alternative low carb - low sugar bar from my usual protein bars. Time to order more bars.....
Hubby loves the flavour and texture - he doesn’t normally like jerky type products and is usually fussy with bars! Big win!
Great bars, only wish they would be a bit more moist and not so dry.
Have been a Chief Bar fan for a little while now but only recently discovered the Penut Butter ones! So good!!
Yes! Will purchase again! I want them all!!
Love the bars thank you
These bars are so tasty and super healthy great for lunch box ideas we love them!
As always excellent bar, very nutritious, filling and delicious. And as always fantastic customer service as well
Nice tasting bars with low carbs and no nasties. My favourites are hazelnut brownies and lemon.
Chief make it so easy to order and have the bars delivered. I love to have the collagen bars on hand when I need a healthy snack especially when I'm going away and am trying to stay healthy!
Great for a healthy snack and quite filling too!
Love these bars taste so indulgent but guilt free
I’m absolutely loving these snacks!!!!! They taste like a lemon flavoured buttery shortbread cookie. Too good to be true! I’m hooked
I might be slightly addicted to Chief's Collagen bars. I have one daily! It's not easy to find protein bars that don't contain whey, dairy, pea, gluten or soy protein in them, or that aren't full of weird sugar alcohols or dates, but these guys have nailed it with this recipe. I love their crumbly cookie texture too! Lemon Tart and Cashew Shortbread are my fav flavours.
Perfect for travel
Excellent bars with no irritating additives.
I love the texture and taste of Chief collagen bars. Lemon tart is definitely my favourite flavour despite being a chocolate lover.
Great health bar thank you.
Excellent great texture and flavor
Absolutely love these bars! They are delicious
This has such a fresh flavour I love all the Chief Bars but I definitely crave this one at specific times
A great snack!
Excellent bars, great product and fantastic customer service
I always have the cashew bar in my bar i love the taste and look forward to it . Also being coeliac and keto they are perfect 👌
Amazing, love the texture - just like shortbread, tasty and delicious
Love the lemon collagen bars!
A sweet treat you'll feel good about.
Looking for a sweet treat that's actually good for you? Our Collagen Bars are based on nut butter and naturally sweetened with monk fruit to keep sugar low and avoid the after taste of stevia. Full of good fats to keep you full for longer and 11.5g of collagen peptides to strengthen joints and tendons, repair muscle and improve gut health. Keto and Paleo friendly.
A savoury, meaty hunger buster.
Eating on the move and craving something savoury? Our Paleo friendly Meat Bars are similar to jerky, but are slow dried for extra tenderness. Unlike most jerky, our bars are preservative free and very low in sugar. We use 100% grass-fed Australian meat, you can't get better than nature's original protein.
Proudly Supporting Aussie Farmers
Find out how we're supporting farmers transition to Regenerative Agriculture to fight climate change.
The snacks the experts choose
Dr Naras Lapsys, Medical Doctor and Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."
Victoria Burdon, Trainer and Fitness Model
"Chief Bar is my number one snack on the go. As a trainer and fitness model, I care about my health and fitness and I want to lead by example for my clients and all young girls and women out there."
Andy Turner, Endurance adventure athlete
"I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the lamb and beef are not only satisfying but promote fast recovery."
Penny Benjamin, Nutritionist, Engineer, Educator
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."
Todd Liubinskas, Fitness Director Men’s Health
"I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel so having a box of Chief in the car is an absolute saviour."
Cliff Harvey PhD, Author, Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis. Plus, they're low in carbs and sugar."