Chief Bar

Eat different.

Clean snacks that cut the crap. Better for you, your tribe and our planet.

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No fake crap.

No artificial thickeners, fillers, sweeteners or sugar alcohols. Just real food that you know is good for you.

Extremely low in sugar.

Unlike most 'health' bars we don't use loads of dried fruit which means our bars have as little as 1.5g sugar per bar.

Gluten and dairy free.

Free from the things that cause inflammation and poor gut health to keep you feeling your best.

Let's cut the crap.

When you're time poor you make poor choices. If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it.

At Chief, we deeply care about we put in and what you get out of it. We’re totally uncompromising on health, sustainability and keeping the crap out. We call it Extreme Naturalness. 

A sweet treat you'll feel good about.

Looking for a sweet treat that's actually good for you? Our Collagen Bars are based on nut butter and naturally sweetened with monk fruit to keep sugar low and avoid the after taste of stevia. Full of good fats to keep you full for longer and 11.5g of collagen peptides to strengthen joints and tendons, repair muscle and improve gut health. Keto and Paleo friendly.

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A savoury, meaty hunger buster.

Eating on the move and craving something savoury? Our Paleo friendly Meat Bars are similar to jerky, but are slow dried for extra tenderness. Unlike most jerky, our bars are preservative free and very low in sugar. We use 100% grass-fed Australian meat, you can't get better than nature's original protein.

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Proudly Supporting Aussie Farmers

Find out how we're supporting farmers transition to Regenerative Agriculture to fight climate change.

The snacks the experts choose

Dr Naras Lapsys, Medical Doctor and Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."

Victoria Burdon, Trainer and Fitness Model

"Chief Bar is my number one snack on the go. As a trainer and fitness model, I care about my health and fitness and I want to lead by example for my clients and all young girls and women out there."

Andy Turner, Endurance adventure athlete

"I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the lamb and beef are not only satisfying but promote fast recovery."

Penny Benjamin, Nutritionist, Engineer, Educator

"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."

Todd Liubinskas, Fitness Director Men’s Health

"I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel so having a box of Chief in the car is an absolute saviour."

Cliff Harvey PhD, Author, Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis. Plus, they're low in carbs and sugar."

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