No fake crap.
No artificial thickeners, fillers, sweeteners or sugar alcohols. Just real food that you know is good for you.
Low in sugar.
Unlike most 'health' products we don't use loads of dried fruit which means all our products are low in sugar.
Gluten and dairy free.
Free from the things that cause inflammation and poor gut health to keep you feeling your best.
Let's cut the crap.
When you're time poor you make poor choices. If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it. At Chief, we deeply care about we put in and what you get out of it. We’re totally uncompromising on health, sustainability and keeping the crap out.
A sweet treat you'll feel good about.
Based on nut butter and free from artificial crap or loads of dried fruit. Low sugar, plenty of protein and healthy fats to keep you full for longer. Collagen for anti-aging, injury prevention and better recovery. Keto and Paleo friendly. Tastes like a delicious, biscuity treat!
A savoury, meaty hunger buster.
Craving something savoury? Our Beef Bars and Biltong options are similar to jerky, but are slow dried for extra tenderness. Preservative free, very low in sugar and made using 100% organic grass-fed Aussie beef which is better for you and the planet. You can't get better than nature's original protein.
The snacks the experts choose
Dr Naras Lapsys, Medical Doctor and Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."
Victoria Burdon, Trainer and Fitness Model
"Chief Bar is my number one snack on the go. As a trainer and fitness model, I care about my health and fitness and I want to lead by example for my clients and all young girls and women out there."
Andy Turner, Endurance adventure athlete
"I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the lamb and beef are not only satisfying but promote fast recovery."
Penny Benjamin, Nutritionist, Engineer, Educator
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."
Todd Liubinskas, Fitness Director Men’s Health
"I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel so having a box of Chief in the car is an absolute saviour."
Cliff Harvey PhD, Author, Nutritionist, Keto Researcher
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis. Plus, they're low in carbs and sugar."
Latest Articles
Fat Fuelled Ironman: From Energy Gels to Chief Bars
We caught up with John to talk about his latest decision to switch from traditional carbohydrate fuelling to predominantly fat fuelling. This is what we discovered. Read more.
The Troublesome Truth Behind the Fake Meat Industry
At Chief, we've been looking at fake meat for some time as we're always looking at new innovations that might make their way into our product range.