Healthy, Easy To Eat Jerky

We believe life was made for living. It’s about being fit, active and adventurous. It’s about spending time in nature and exploring the world – running trails, conquering mountains, riding waves, camping under the stars and sailing the oceans. But it’s hard to lead an adventurous life and eat well. That’s why we created Chief Bar – it’s a healthy meal, in a bar. Just like jerky except with the added goodness of nuts and a little dried fruit, and without any nasty preservatives, sugary marinades. Best of all, it’s easy to chew!