How are Chief Bars different?
Chief Bars are made from 100% animal-based, whole protein. Other protein bars typically use either soy or whey protein isolates. These highly processed ingredients undergo toxic chemical treatments to create a protein source that is difficult for your body to recognise. Additionally, other bars have to rely on sugar and/or sweeteners to balance the flavour of protein powders. This results in unavoidably and often unfavourably high levels of sugar/carbohydrate that is seen in nearly every other protein bar on the market. Chief Bars are minimally processed and contains all essential amino acids. They’re also much easier for your body to digest, which results in superior protein utilisation.
For more information read a review of the best and worst protein bars by The Fit Foodie
What do Chief Bars taste like?
Seriously… they’re amazing! Here’s a review from the team at Sportsluxe:
What did you expect it to taste like?
Salty beef jerky that you buy at petrol stations.
What did it actually taste like?
Seriously, like a lamb roast that I would cook for dinner, except room temperature rather than straight out of the oven hot.
Did you have any reservations?
(Laughing) I was a little afraid I would spit it out.
What did you like most about it?
That it actually tasted like dinner.
Who do you think these would appeal to?
Definitely meat-loving men because it does have a very meaty masculine taste. I think it would be great for people who are really into their exercise and weight loss and are looking to cut down their carb intake.
Would you eat one again?
Yes I’d like to keep it in my bag as a go to protein snack. I’d really recommend it as a mid-afternoon snack when sugar cravings start to creep in.
Are Chief Bars healthy?
Very! Here’s a review from renown dietician Dr Naras Lapsys, founder of The Body Doctor:
“I love Chief Bars. Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Furthermore, we also know that many people are lacking in iron. Chief Bars really tick all the boxes. The meat is grass-fed, which keeps the fat profile extremely favourable to anti-inflammation. Lamb and beef are also the best sources of haem iron, great for energy, great for iron stores.
The bars are high in protein, which is one of the most satiating macronutrients, so you feel fuller for longer. Even better, the bars have a kilojoule count that is perfect as a snack. Chief Bars make for a great afternoon snack which will hold off an appetite until the evening and they also have a nutrient profile that would be perfect after a strength workout. They are versatile and can readily be consumed on a daily basis. When you eat a Chief Bar, feel confident that you are eating an extremely healthy and health-promoting snack. Chief Bars are all natural and preservative-free, making them a haven for discerning individuals who are concerned about their intake of chemicals and products that may trigger an intolerance.”
Where does the name ‘Chief’ come from?
Because our bars are essentially meat, nuts and fruit, we wanted a name that represented natural food, following in our ancestors’ hunter-gatherer footsteps. Chief just seemed to fit.
How are Chief Bars made?
We’re health professionals and athletes, so we wanted to create a bar that was very clean and completely free from preservatives. Something savoury rather than sweet, that you could eat as a snack without worrying about how much sugar and chemicals you were consuming! Essentially we combine grass-fed meat, some nuts and a small amount of dried fruit and herbs into a mix, which is shaped into a bar. We then use a curing process to naturally preserve the meat just as our ancestors did with no added nitrates or nitrites! Because we don’t cook the meat, heat sensitive vitamins (such as B group vitamins) are more than 90% preserved in the final product.
Who are they designed for?
Everyone! We start with 80g of meat to produce a 40g bar, so it’s a very nutrient-dense protein (but still less than 130Cal!), which means it keeps you fuller for longer. This makes it a brilliant, healthy snack that anyone can eat. Because the bars are full of anti-inflammatory omega-3’s, muscle-building CLAs, and antioxidant-rich vitamins A and E, Chief Bar is also great for athletes. And because they’re low-glycemic they’re the perfect snacking option for diabetics, Paleo, and others looking for a pure form of protein – nature’s protein.
INGREDIENTS & NUTRITION
What’s in them?
Ingredients: Grass Fed Lamb (79%), Almonds, Currants (5%), Vinegar, Tamari (Soy), Salt, Natural Brown Sugar, Food Acid (Lactic Acid), Onion Powder, Garlic Powder, Herbs (<1%) (Oregano, Rosemary, Mint), Black Pepper.
Ingredients: Grass Fed Beef (77%), Almonds, Dried Cranberries (5%), Vinegar, Tamari (Soy), Salt, Natural Brown Sugar, Cayenne Chillies (1.5%), Food Acid (Lactic Acid), Spices, Onion Powder, Garlic Powder
Where does the meat come from?
All our meat is 100% grass-fed. We use Hunter Valley Meats’ “Signature Edition” YG, MSA HGP Free Certified Grass-Fed beef. It’s Angus & Hereford, predominantly sourced from NSW. The MLA considers this to be in the top 2% of Australian grass-fed beef. Our lambs are predominantly sourced from the Swan Hill and Cowra areas.
Why is grass-fed meat important?
We believe 100% grass-fed is better than organic. Grass fed animals eat a nutrient rich, diverse diet of pasture, which creates a higher concentration of vitamins, minerals, and other beneficial nutrients when compared to other forms of animal rearing.
Current regulations permit 100% organic animals to be fed a diet primarily consisting of only corn, soy, and other cheap fillers. These organic feeds lower the amount of nutrients and vitamins in the meat. There is also no guarantee that organic animals don’t live in confined space.
Many high quality, peer-reviewed research articles confirm the health benefits of grass-fed animals versus grain fed animals.
What about fat?
Fats are vital for optimal health. The fats present in Chief Bars are dense in omega-3 fatty acids, which are arguably some of the most nutritious foods in existence. Without fat in your meals, your body tends to avoid absorbing all the nutrients found present in other foods. Fats get a bad wrap, but are essential elements to our diets.
Eating fat does not make you fat. Fat is very satiating, especially when paired with other low carbohydrate foods. By staying full longer, we inadvertently eat less without sacrificing satiation or satisfaction! Additionally, when fat is consumed together with a low carbohydrate source, as with Chief Bar, your body improves its own ability to access stored body fat and burn it as fuel. This actually aids in fat loss.
Why add sugar & lactic acid?
Our bars are very low in sugar and most of that sugar is from fruit. We add a very small amount of natural brown sugar and lactic acid as part of the curing process. Lactic acid is 100% natural as it is a made by fermentation the same way that vinegar is made.
By using a combination of ancient preservation methods just like the Chiefs of old, with the addition of Lactic Acid, we can produce a high quality shelf stable product without any nasty preservatives or high levels of sodium (salt).
Why not coconut sugar or other sweeteners?
There’s not a lot of nutritional difference between regular and coconut sugar, and the amount of sugar we add is tiny. However, coconut sugar does not function the same way in the production process as cane sugar which makes it unusable for us.
Sweeteners can’t be used in our process, but we wouldn’t use them even if we could! Many are linked with health issues such as depression, anxiety, insomnia and weight gain.
Can you taste the fruit?
Some people don’t like dried fruit but don’t worry, you won’t notice the fruit at all. It’s just there to broaden the vitamin and nutrient profile.
Is your fruit sulphite free?
Sulphites can occur naturally but all the fruit we use has absolutely no added sulphites.
Where can I buy Chief Bar?
You can buy Chief Bar through our online store (see “Shop” in the menu above) or through a number of shops within Australia (see “Stockists”). Due to Australia’s exports laws Chief Bar is currently only available in Australia, but we’re working on it!More stockists are being added all the time, join our tribe and we’ll keep you in the loop.
How much is shipping?
We don’t want shipping to get in the way of you getting your hands on Chief Bars so we absorb the handling fee and charge a low flat rate of $4 for shipping anywhere in Australia. If you’re not completely satisfied with any of our products, you can get a full refund – check our T&C at the bottom of this page for details.