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OUR MEAT BARS
How are they different?
Our meat bars are a healthy, savoury snack made from 100% animal-based, whole protein. Other protein bars typically use either soy or whey protein isolates. These highly processed ingredients undergo toxic chemical treatments to create a protein source that is difficult for your body to recognise. Additionally, other bars have to rely on sugar and/or sweeteners to balance the flavour of protein powders. This results in unavoidably and often unfavourably high levels of sugar/carbohydrate that is seen in nearly every other protein bar on the market. Chief Bars are minimally processed and contains all essential amino acids. They’re also much easier for your body to digest, which results in superior protein utilisation.
For more information read a review of the best and worst protein bars by The Fit Foodie
What do they taste like?
Are they healthy?
Very! Here’s a review from renown dietician Dr Naras Lapsys, founder of The Body Doctor:
“I love Chief Bars. Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Furthermore, we also know that many people are lacking in iron. Chief Bars really tick all the boxes. The meat is grass-fed, which keeps the fat profile extremely favourable to anti-inflammation. Lamb and beef are also the best sources of haem iron, great for energy, great for iron stores.
The bars are high in protein, which is one of the most satiating macronutrients, so you feel fuller for longer. Even better, the bars have a kilojoule count that is perfect as a snack. Chief Bars make for a great afternoon snack which will hold off an appetite until the evening and they also have a nutrient profile that would be perfect after a strength workout. They are versatile and can readily be consumed on a daily basis. When you eat a Chief Bar, feel confident that you are eating an extremely healthy and health-promoting snack. Chief Bars are all natural and preservative-free, making them a haven for discerning individuals who are concerned about their intake of chemicals and products that may trigger an intolerance.”
How are they made?
We’re health professionals and athletes, so we wanted to create a bar that was very clean and completely free from preservatives. Something savoury rather than sweet, that you could eat as a snack without worrying about how much sugar and chemicals you were consuming! Essentially we combine grass-fed meat, some nuts and a small amount of dried fruit and herbs into a mix, which is shaped into a bar. We then use a curing process to naturally preserve the meat just as our ancestors did with no added nitrates or nitrites! Because we don’t cook the meat, heat sensitive vitamins (such as B group vitamins) are more than 90% preserved in the final product.
Who are they designed for?
Everyone! We start with 80g of meat to produce a 40g bar, so it’s a very nutrient-dense protein (but still less than 130Cal!), which means it keeps you fuller for longer. This makes it a brilliant, healthy snack that anyone can eat. Because the bars are full of anti-inflammatory omega-3’s, muscle-building CLAs, and antioxidant-rich vitamins A and E, Chief Bar is also great for athletes. And because they’re low-glycemic they’re the perfect snacking option for diabetics, Paleo, and others looking for a pure form of protein – nature’s protein.
What’s in them?
Ingredients: Grass Fed Lamb (79%), Almonds, Currants (5%), Vinegar, Tamari (Soy), Salt, Natural Brown Sugar, Food Acid (Lactic Acid), Onion Powder, Garlic Powder, Herbs (<1%) (Oregano, Rosemary, Mint), Black Pepper.
Ingredients: Grass Fed Beef (77%), Almonds, Dried Cranberries (5%), Vinegar, Tamari (Soy), Salt, Natural Brown Sugar, Cayenne Chillies (1.5%), Food Acid (Lactic Acid), Spices, Onion Powder, Garlic Powder
Where does the meat come from?
All our meat is 100% grass-fed. We use Hunter Valley Meats’ “Signature Edition” YG, MSA HGP Free Certified Grass-Fed beef. It’s Angus & Hereford, predominantly sourced from NSW. The MLA considers this to be in the top 2% of Australian grass-fed beef. Our lambs are predominantly sourced from the Swan Hill and Cowra areas.
Why is grass-fed meat important?
We believe 100% grass-fed is better than organic. Grass fed animals eat a nutrient rich, diverse diet of pasture, which creates a higher concentration of vitamins, minerals, and other beneficial nutrients when compared to other forms of animal rearing.
Current regulations permit 100% organic animals to be fed a diet primarily consisting of only corn, soy, and other cheap fillers. These organic feeds lower the amount of nutrients and vitamins in the meat. There is also no guarantee that organic animals don’t live in confined space.
Many high quality, peer-reviewed research articles confirm the health benefits of grass-fed animals versus grain fed animals.
What about fat?
Fats are vital for optimal health. The fats present in Chief Bars are dense in omega-3 fatty acids, which are arguably some of the most nutritious foods in existence. Without fat in your meals, your body tends to avoid absorbing all the nutrients found present in other foods. Fats get a bad wrap, but are essential elements to our diets.
Eating fat does not make you fat. Fat is very satiating, especially when paired with other low carbohydrate foods. By staying full longer, we inadvertently eat less without sacrificing satiation or satisfaction! Additionally, when fat is consumed together with a low carbohydrate source, as with Chief Bar, your body improves its own ability to access stored body fat and burn it as fuel. This actually aids in fat loss.
Why add sugar & lactic acid?
Our bars are very low in sugar and most of that sugar is from fruit. We add a very small amount of natural brown sugar and lactic acid as part of the curing process. Lactic acid is 100% natural as it is a made by fermentation in the same way that vinegar is made.
By using a combination of ancient preservation methods just like the Chiefs of old, with the addition of Lactic Acid, we can produce a high quality shelf stable product without any nasty preservatives or high levels of sodium (salt).
Why not coconut sugar or other sweeteners?
There’s not a lot of nutritional difference between regular and coconut sugar, and the amount of sugar we add is tiny. However, coconut sugar does not function the same way in the production process as cane sugar which makes it unusable for us.
Sweeteners can’t be used in our process, but we wouldn’t use them even if we could! Many are linked with health issues such as depression, anxiety, insomnia and weight gain.
Can you taste the fruit?
Some people don’t like dried fruit but don’t worry, you won’t notice the fruit at all. It’s just there to broaden the vitamin and nutrient profile.
Is your fruit sulphite free?
Sulphites can occur naturally but all the fruit we use has absolutely no added sulphites.
OUR COLLAGEN BARS
How are they different?
Our collagen bars are a healthy, sweet snack made from nuts and hydrolysed grass fed bovine collagen protein. Other protein bars typically use either soy or whey protein isolates. These highly processed ingredients undergo toxic chemical treatments to create a protein source that is difficult for your body to recognise. Additionally, other bars have to rely on sugar and/or sweeteners to balance the flavour of protein powders. This results in unavoidably and often unfavourably high levels of sugar/carbohydrate that is seen in nearly every other protein bar on the market.
Our bars are very low in sugar which is critical when consuming collagen because sugar inhibits the absorption of collagen (avoid collagen products with high levels of sugar, e.g. from dates). They also contain a natural vitamin C which further improves collagen synthesis.
What are the benefits of collagen?
1. Improves Health of Skin and Hair
As we age, collagen production declines — it’s happening as you read this! You’ll notice it physically: looser skin, more wrinkles and less elasticity. Increasing collagen levels can help your skin look firmer, increase smoothness, and help your skin cells keep renewing and repairing normally.
Double-blind, placebo-controlled studies investigating the anti-aging properties of collagen have found that 2.5–5 grams of collagen hydrolysate used among women aged 35–55 once daily for eight weeks significantly improved skin elasticity, skin moisture, transepidermal water loss (dryness) and skin roughness, all with little to no side effects. (1) This makes collagen one of the best natural skin care ingredients available.
Collagen also reduces cellulite and stretch marks. When skin loses its elasticity as a result of decreased collagen, there’s another side effect: more visible cellulite. Because your skin is now thinner, cellulite becomes more evident — no more hiding what’s happening below the surface. Improving your skin’s elasticity through collagen helps reduce that dimpling on your skin.
2. Reduces Joint Pains and Degeneration
Have you ever felt like you’ve got “skeleton legs,” the types that feel extra stiff and cause pain when you move? Yup, that’s likely a loss of collagen rearing its ugly head. That’s because when we lose collagen, our tendons and ligaments start moving with less ease, leading to stiffness, swollen joints and more.
With its gel-like, smooth structure that covers and holds our bones together, collagen allows us to glide and move without pain. Think of ingesting more collagen like greasing a creaky door hinge: It helps your joints move more easily, reduces pain often associated with aging and even reduces the risk of joint deterioration. (2, 3). It’s no surprise then that a recent study even found that collagen is an effective treatment for treating osteoarthritis and other joint pain and disorders. (4)
Researchers at Harvard’s Beth Israel Deaconess Medical Center in Boston found that supplementing with type 2 collagen helped patients suffering from rheumatoid arthritis find relief from painful symptoms by decreasing swelling in tender joints. (5) Another study published in the International Journal of Medical Sciences found that people with osteoarthritis joint pain treated with type 2 collagen show significant enhancements in daily activities, such as walking up stairs, ascending or sleeping, and a general improvement in their quality of life. (6)
3. Helps Heal Leaky Gut
If you suffer from leaky gut syndrome, a condition where bad-for-you toxins are able to pass through your digestive tract, collagen can be super-helpful. It helps break down proteins and soothes your gut’s lining, healing damaged cell walls and infusing it with healing amino acids.
The biggest digestive benefit of consuming more collagen is that it helps form connective tissue and therefore “seals and heals” the protective lining of the gastrointestinal tract. Today, we know that many illnesses can actually be traced back to inflammation or irritation stemming from an unhealthy gut. Poor gut health — including changes in the gut microbiome and permeability in the gut lining — allows particles to pass into the bloodstream where they can kick off an inflammatory cascade (hence the name leaky gut syndrome).
Studies have found that in patients with inflammatory bowel disease, serum concentrations of collagen are decreased. (7) Because the amino acids in collagen build the tissue that lines the colon and GI tract, supplementing with collagen can help treat gastrointestinal symptoms and disorders, including leaky gut syndrome, IBS, acid reflux, Crohn’s disease and ulcerative colitis. In addition to helping heal leaky gut, collagen also helps with the absorption of water within the intestines, keeping things moving more freely out of body.
4. Boosts Metabolism, Muscle Mass and Energy Output
A boost in collagen may help increase your metabolism by adding lean muscle mass to your frame and helping with the conversion of essential nutrients. One of glycine’s most important roles is helping form muscle tissue by converting glucose into energy that feeds muscle cells. And remember that retaining muscle mass is crucial as you age, since it helps support posture, bone health and burns more calories than fat. When consuming collagen, you can benefit from also consuming vitamin C to ensure your body can convert the collagen into a useable protein. This can begin to restore the source or your energy and vitality.
That’s not all that glycine can do for your metabolism. Research shows glycine also has important roles in both functions of the digestive and central nervous systems, which play big roles in maintaining a healthy, youthful body. (8) Glycine seems to help slow the effects of aging by improving the body’s use of antioxidants and is also used in the process of constructing healthy cells from DNA and RNA.
In addition, it’s been found that arginine boosts the body’s ability to make protein from other amino acids, which is important for repairing muscle tissue, healing wounds, sparing tissue wasting, boosting the metabolism, and aiding in proper growth and development. And glutamine also helps maintain adequate energy by facilitating the synthesizing of many chemicals. (9) This amino acid provides “fuel” to our cells, including carbon and nitrogen.
5. Strengthens Nails, Hair and Teeth
Ever had peeling and splitting nails? Well, a lack of collagen could be to blame. Collagen protein is the building block of your fingernails, hair and teeth. Adding collagen into your diet regimen can help keep your nails strong and possibly reverse signs of hair loss.
A study published in the Journal of Investigative Dermatology found that there’s an “essential relationships between extracellular matrix (ECM) and hair follicle regeneration, suggesting that collagen could be a potential therapeutic target for hair loss and other skin-related diseases.” (10)
6. Improves Liver Health
If you’re looking to detox your body of harmful substances, improve blood flow and keep your heart young, collagen is extremely helpful. That’s because glycine helps minimize damage your liver experiences when it absorbs foreign substances, toxins or alcohol that shouldn’t be passing through it.
One of the easiest ways to cleanse your liver is with a bone broth fast. I often recommend a three-day bone broth detox to rapidly repair leaky gut. This may help your body rid itself of chemicals and “reset” your gut, improving overall immune function. Studies have even found that glycine can be used to help reduce alcohol-induced liver damage and other forms of acute or chronic liver injury. (11)
7. Protects Cardiovascular Health
The amino acid proline helps your artery walls release fat buildup in the bloodstream, shrinking the fat in the arteries and minimizing fat accumulation. Proline is needed for tissue repair within the joints and arteries, plus it helps control blood pressure. As part of collagen found within joints, it buffers our bodies from the effects of vibration or shock and helps us hold on to valuable cartilage as we get older. (12) It’s also linked with the prevention of arteriosclerosis (hardening of the arteries) since it helps our arteries stay clear of dangerous plaque buildup.
In addition, arginine helps with nitric oxide production, which allows for better vasodilation — meaning the widening of arteries and relaxation of muscle cells and blood vessels that allows for better circulation.
What do they taste like?
Amazing! These are a sweet product but they’re very low in sugar which is important to ensure you can absorb the collagen.
Where does the name ‘Chief’ come from?
We wanted a name that spoke to our belief about the importance of eating natural food, following our ancestors’ hunter-gatherer footsteps. We also wanted a name that represented our desire to look after our tribe by providing food that we’d eat ourselves, rather than highly processed ‘health’ foods that aren’t actually that good for you. Chief just seemed to work.
Where can I buy Chief Bar?
How much is shipping?
We don’t want shipping to get in the way of you getting your hands on our products so we absorb the handling fee and charge a low flat rate of $6.95 for shipping anywhere in Australia. If you’re not completely satisfied with any of our products, you can get a full refund – check our T&C for details.