Like jerky, but better.
Unlike most jerky, we naturally preserve our beef range just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). Most jerky is surprisingly high in sugar (upwards of 25%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.
Better for you.
Low sugar and made from 100% organic grass-fed Aussie beef which is up to five times higher in healthy omega-3s. Slow dried rather than cooked means they're higher in heat sensitive vitamins like B12.
Nature's original protein.
About 80g of beef (three times more 'meat' than a sausage roll) goes into each bar and bag which is slow dried to remove the water weight. This means they're packed full of highly bioavailable vitamins, minerals and protein.
No nasty preservatives.
We reinvented an ancient drying process to naturally preserve our bars just as our ancestors did, with no added nasties like nitrates or nitrites. They'll last at least 5 months on the shelf without refrigeration.
Better for the planet.
Grass-fed beef is significantly better for the environment than grain-fed, particularly regeneratively farmed cattle which are a critical part of creating healthy soils and helping to reverse climate change.
Better for the animals.
Most beef comes from industrial feedlots where animals are kept in confined stalls and fattened with grains. We source our beef from family owned organic farms where cattle forage freely all year round.
Real food, fills you up.
Other snacks leave you craving more because they use artificial thickeners, fillers, sweeteners and sugar alcohols, or are too high in sugar. These are made from real food that squashes your hunger.
The Chief of snacks
How do they compare?
Most jerky, sausage rolls and meat pies are made from low quality meat. They're also surprisingly high in sugar and other fake crap including carcinogenic preservatives. We've cut the crap.
Recommended by the experts.
★★★★★I love the Chief beef range. The meat is grass-fed, which keeps the fat profile extremely favourable to anti-inflammation. Beef is the best source of haem iron, great for energy, great for iron stores. They're high in protein, which is one of the most satiating macronutrients, so you feel fuller for longer. Even better, the kilojoule count is perfect as a snack that can be consumed on a daily basis. You can feel confident that you are eating an extremely healthy and health-promoting snack.
Dr Naras Lapsys![]()
PhD Medicine and Dietician
★★★★★I’m so glad there’s finally a savoury snack that’s healthy! I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel and I don’t always like eating sweet bars. Having a box of Chief in the car is an absolute saviour. It’s like having a Sunday roast handy all day every day. It’s also great to be able to recommend a product that actually meets my beliefs on macro- and micro- nutrient needs.
Todd Liubinskas![]()
Lead Trainer 12WBT, Fitness Director Men's Health
Trusted by the pros.
★★★★★I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the lamb and beef are not only satisfying but promote fast recovery.
Andy "Snake Man" Turner![]()
Endurance Adventure Athlete, SES Volunteer and Venomous Snake Catcher!
★★★★★Chief Bar is my number one snack on the go, especially on days when I barely get any breaks between training myself and my clients. I care about my health and fitness and I want to lead by example for my clients and all young girls and women out there.
Victoria Burdon![]()
Trainer and Fitness Model
What do the bars
taste like?
What do the bars
taste like?
taste like?
Got questions?
Please ask a question below or check out our FAQ
