FAQ.

About our Collagen Bars

We use collagen as a protein source because we love its clinically proven benefits for anti-ageing and recovery, and we like its environmental credentials too. But what really sets these bars apart is what's not in them.

We started Chief because we were sick of only being able to find 'healthy' snack bars full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols.

Or, if they're not, they're full of dates because they're cheap and sweet. But dates and too much dried fruit also pushes the sugar up above 40%. Don't let anyone fool you that it's "natural sugar", it's sugar... and it's the worst kind of sugar, fructose. There's nothing wrong with dried fruit in moderation, but dumping 4+ teaspoons of sugar into your system with each snack is not something you want to do every day.

We wanted to make healthy, every day snacks, without any of this stuff - you know, made from real food. This left us two options to base them on. Nuts or meat.

These bars are based on nuts and being free from all the above mentioned artificial junk and dried fruit means they're not the chewy bar you might be used to, they're more of a delicious biscuity texture.

The best way to describe the taste would be like a nut butter biscuit. They're sweet but they’re very low in sugar because we use a natural sweetener (monk fruit). We avoid stevia because it can have a lingering aftertaste.

Yes! And much more environmentally friendly than other protein sources such as whey, soy and pea.

Collagen is a co-product of animal agriculture which means if we weren't using it for a health food product it'd be going to landfill.

While grass-fed collagen isn't any better nutritionally speaking than grain-fed collagen, grass-fed is much kinder to the planet. We're working on finding regeneratively farmed grass-fed collagen which is a net positive for the planet.

Collagen is one of the most abundant proteins in the human body and a key structural component of connective tissues such as muscles, bones, skin, blood vessels, digestive system and ligaments and tendons. Our body produces less and less as we get older, the collagen formation in our skin decreases by around 1% each year after the age of 20 and breakdown significantly increases from the age of 40. Lower levels of collagen in the body leads to negative effects such as wrinkly, less elasticated skin and weaker tendons.

There are no plant sources of collagen, it can only be extracted from the connective tissues of animals. However, the molecules found in animal tissues are too large to be digested and absorbed by the human body so need to be broken down (by hydrolysation process) into gelatine or collagen peptides.

Gelatin = Partially Hydrolysed Collagen
The collagen is broken down to amino acid strands, making it easier to digest and more bioavailable, for example in bone broth. The more gelatine in your broth, the more jelly-like the broth is when cooled. Broth that stays watery when cool doesn’t have much gelatine in it.

Collagen Peptides = Completely Hydrolysed Collagen
The amino acid strands are hydrolysed even further and broken into individual collagen peptides, which is what you find in supplements. In this form, the collagen is easy to digest and highly bioavailable. Unlike gelatine, collagen peptides do not gel and can be dissolved in both warm and cold water. Studies have shown that more than 90% of collagen peptides are digested and available in the blood stream within one hour. The collagen peptides are then transported into the target tissues, e.g. skin, bones and cartilage, where they act as building blocks for local cells and help boost the production of new collagen fibres. This, of course depends on your digestion and some other contributing factors.

No, collagen only comes from animal sources so our products are not vegan. There are vegan “collagen” products out there that don’t actually contain any collagen which is misleading.

Think of collagen as an odourless, tasteless white powdered form of bone broth. We have many customers following a plant based diet who consume our products for this reason and as a way to get important nutrients they're not getting from animal sources.

We source our hydrolysed bovine collagen from Brazil and Argentina because they're some of the only certified grass-fed sources we can get our hands on. We don't buy from Australia yet because there are currently no Australian made sources of bovine collagen! Crazy, we know. We are working with an Australian Organic Grass-fed and regeneratively farmed cattle co-op of farmers and an Australian manufacturer to create Australia's first bovine collagen (which will be organic and grass-fed). That'll probably be out in 2021 and in our products shortly thereafter.

We don't use marine collagen because it is an allergen for many people, and most marine collagen available is from factory farmed fish or crustaceans which isn't particularly healthy and is inflammatory for most people which means it can cause more harm than good.

Vitamin C is a key factor in collagen synthesis and new collagen fibres can’t form without it. Furthermore, vitamin C is a potent antioxidant that protects our body against free radicals, which damage our collagen and cause premature ageing. We add a natural source of vitamin C, Camu Camu, which has the highest known vitamin C content of all fruits (60 times more than oranges).

Sugar in the bloodstream attaches to collagen and elastin molecules via the glycation process, forming harmful new molecules called ‘advanced glycation end products’ (AGE’s). The more sugar you eat, the more AGE’s you develop, the more collagen and elastin fibres are damaged. This 'glycation' process also transforms even the most stable and long-lasting collagen fibres into more fragile fibres. This is one of the main reasons sugar makes us age on both the inside and outside. Too many AGE’s causes the skin to wrinkle, negatively impacts the biomechanical properties of tendons and leads to gut issues (due to damage caused to the intestinal lining resulting in inflammation).

If that wasn’t bad enough, sugar competes with vitamin C for space in cells due the similarities in their chemical structure. Diets which are high in sugar lead to low levels of vitamin C, thus inhibiting the formation of new collagen fibres. So watch out for supplements that are high in sugar and don’t contain vitamin C because the likelihood is, they probably won’t work!

Chief Collagen bars were originally designed by athletes for athletes, but they're an extremely healthy and natural snack that can be enjoyed by anyone, anytime.

Yes! We don't market them as a "keto" product because strict ketosis followers might have an issue with the small amount of maple syrup in them (which is negligible, contributing <0.5g of sugar per bar) but we have designed the bars in consultation with nutritionists and keto experts who have confirmed they very much qualify as, and are recommended by those experts as, keto friendly.

Yes! Our whole range is paleo friendly with the exception of our peanut butter collagen bars (peanuts and peanut butter are categorised as legumes, and are not considered Paleo).

Yes! Our kids love them and our whole range is perfect for kids. They are quite filling though so half a bar will probably be more than enough for the younger ones.

You should always check with your doctor but there is nothing in our products that you would need to worry about. They are very safe and from personal experience we've found them to be great for pregnancy and breast feeding. In fact, collagen is a fantastic supplement for mums who are growing human beings.

We can't give you that advice so you need to speak with your dietician but we have had feedback from dieticians that all our products are suitable for diabetics.

Yep, 100%.

The collagen we use is Halal but our manufacturer is not Halal certified. However, our manufacturing facility is otherwise entirely plant based so there is no opportunity for contamination which means if you're looking for Halal products you can consume our products with confidence.

Studies show collagen synthesis is maximised when consuming collagen 30 to 60 minutes prior to exercise. The synthesis starts to accelerate four hours post workout and is maintained for up to 72 hours!

Based on the research findings, several top sports teams around the world have been trialling this protocol including some high-profile Australian teams. You don’t have to be an elite athlete to benefit from supplementation though.

The collagen bars will last on the shelf for at least 12 months. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date.

Chief Collagen bars are made on the NSW Central Coast, Australia.

About our Beef Range

We started Chief because we were sick of only being able to find 'healthy' snack bars that are full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols.

Or, if they're not, they're full of dates because they're cheap and sweet. But dates and too much dried fruit also pushes the sugar up above 40%. Don't let anyone fool you that it's "natural sugar", it's sugar... and it's the worst kind of sugar, fructose. There's nothing wrong with dried fruit in moderation, but dumping 4+ teaspoons of sugar into your system with each snack is not something you want to do every day.

We also love jerky, but most jerky uses cheap, factory farmed meat and loads of nasty carcinogenic preservatives. Add a stack of sugar (yep, some jerky is 25% sugar!), MSG, and emulsifiers into the mix for good measure too.

We wanted to make healthy, every day snacks, without any of this stuff - you know, made from real food. This left us two options to base them on. Nuts or meat.

Our beef bars were our very first product, and we've recently rereleased them with matching biltong flavours.

The range uses the very best meat you can get - 100% organic, grass-fed, grass-finished, regeneratively farmed, Aussie beef.

Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).

Yes! In recent years, there have been claims that red meat is unhealthy, scaring many people into giving up their much-loved steak in an attempt to be healthier. Little do they know, this might not be the healthiest choice, especially given that Iron deficiency is one of the most widespread nutritional disorders in the world.

Iron and vitamin B12 insufficiency are on the rise, particularly affecting young women. Yes, plant sources can contain Iron (even though the bio-availability and absorption are not as strong), however vitamin B12 can only be found in foods derived from animal sources. Both Iron and Vitamin B12 are essential for your health, playing an important role in both your energy levels and metabolism. Furthermore, red meat is a complete and high source of protein that is easy to digest and contains all of the essential amino acids that you need for good health and physical performance.

The World Health Organisation has stated that the consumption of PROCESSED meat contributes to colon cancer. Processed meat includes things like sausages, bacon and deli meats. They are not talking about a good quality steak, or Chief beef products made from top quality grass-fed meat with no nitrites or harmful chemicals.

Most studies were conducted using people who may not be particularly health conscious or savvy. As Westerners, we tend to overeat red meat, averaging about four times per day! The average consumer buys their meat in a supermarket, because it’s cheaper, not realising that the steak is usually grain fed thus containing more inflammatory Omega 6 fatty acids! In Western society, a popular way to consume meat is to char-grill it, usually with the help of harmful hydrogenated vegetable oils, then add a dollop of sugary sauce, a side of fries and a schooner of beer. In this scenario, it’s hard to tell whether cancer is caused by the meat consumption specifically or by excessive consumption of alcohol, hydrogenated oils, chemicals and additives, a sedentary lifestyle or a combination of all these factors.

Red meat is healthy when enjoyed in small amounts. Similar to dark chocolate, one square a day is healthy; a whole block a day is a ‘nutritional disaster’.

With our products you can be certain you're getting the best quality meat you can - quality over quantity.

Despite what you might have heard from a very vocal anti-meat agenda, not all meat is bad for the planet.

Grass-fed, particularly regeneratively farmed beef, has been proven to improve soil health and actually remove carbon from the atmosphere. It has much better environment credentials than fake meat sources such as Impossible Burger (made from industrially farmed GMO Soy). It even has better environmental credentials than industrially farmed crops.

It's not about meat versus plants, it's about industrial farming versus regenerative farming. We encourage you to look more into regenerative farming to understand just how important is for the health of the planet.

All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.

Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack.

Meat is a staple of a keto diet but we don’t call them "keto" because they’re high in protein versus fat and too much protein can kick you out of ketosis.

So, it’ll depend on what else you’re eating but besides the protein versus fat ratio the other macros and ingredients are spot on for keto.

Our collagen bars are more keto friendly as they’re high in good fats from nuts and MCT.

Yes! Our whole range is paleo friendly with the exception of our peanut butter collagen bars (peanuts and peanut butter are categorised as legumes, and are not considered Paleo).

Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!

You should always check with your doctor but there is nothing in our products that you would need to worry about. They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).

We can't give you that advice so you need to speak with your dietician but we have had feedback from dieticians that all our products are suitable for diabetics.

Our beef bars use paprika, cumin, onion powder, garlic powder, pepper, and nut meg.

Our biltong uses coriander and pepper (no garlic or onions).

If you're looking to avoid garlic and onions, go for the biltong.

Yep, 100%.

Yes! Our beef range is now entirely nut free.

The beef we use is Halal but our manufacturer is not Halal certified.

The beef bars and biltong will last on the shelf for at least 5 months without refrigeration. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. If you want them to last longer, they can be refrigerated or frozen.

Refrigerate once opened and consume within 3 days.

Our beef range is made in Sydney, NSW Australia.

Still have questions?

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