Chief Bar

Lamb & Rosemary (15 bars)

$79.00 $90.00

Chief Meat Jerky Bar - Lamb and Rosemary
Chief Meat Jerky Bar - Lamb and Rosemary Chief Meat Jerky Bar - Lamb and Rosemary Box

Just like slow cooking is better than zapping in a microwave, we slow dry our meat at a low temperature which means Chief Meat is naturally more tender and healthier than jerky. Everyone says they taste like a delicious roast, probably because they do! Australian made with 100% grass-fed Aussie meat. No preservatives or sugary marinades.

Real food, nothing fake


Not your average snack bar. Based on nuts instead of dried fruit, these bars are very low in sugar but taste like a naughty, biscuity treat. High in good fats from nuts and protein from hydrolysed collagen that delivers the benefits of bone broth, without the hassle. Real food, nothing fake.


Nature's original protein.


These bars are slow dried which retains over 90% of heat sensitive vitamins such as B12. Around 80g of high quality grass fed meat is dried to produce a 40g bar which makes Chief Bar the perfect daily serve of red meat (WHO guidelines).


Unlike traditional protein bars, our bars are minimally processed. They contain all essential amino acids and are much easier for your body to digest, which results in superior protein utilisation.



We naturally preserve our bars just as our ancestors did with no added nitrates or nitrites. They'll last at least 5 months on the shelf without refrigeration.

How do they compare?

What do they taste like?

Recommended by.

Dr Naras Lapsys, PhD Medicine and Dietician

I love Chief Bars. The meat is grass-fed, which keeps the fat profile extremely favourable to anti-inflammation. Lamb and beef are also the best sources of haem iron, great for energy, great for iron stores. The bars are high in protein, which is one of the most satiating macronutrients, so you feel fuller for longer. Even better, the bars have a kilojoule count that is perfect as a snack that can readily be consumed on a daily basis. When you eat a Chief Bar, feel confident that you are eating an extremely healthy and health-promoting snack.

Victoria Burdon, Trainer and Fitness Model

Chief Bar is my number one snack on the go, especially on days when I barely get any breaks between training myself and my clients. I also love having Chief with me at Tough Mudder, Spartan Race and other crazy fitness events that I often attend. These are mostly in remote locations where it’s impossible to get any healthy food. It is especially hard for me as I’m lactose and gluten intolerant, which means that most protein bars and protein powders are out of the picture. As a trainer and fitness model, I care about my health and fitness and I want to lead by example for my clients and all young girls and women out there.



Andy "Snake Man" Turner, Endurance Adventure Athlete, SES Volunteer and Venomous Snake Catcher!

I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the lamb and beef are not only satisfying but promote fast recovery.

Todd Liubinskas, Fitness Director at Men’s Health

I’m so glad there’s finally a savoury snack that’s healthy! I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel and I don’t always like eating sweet bars. Having a box of Chief in the car is an absolute saviour. It’s like having a Sunday roast handy all day every day. It’s also great to be able to recommend a product that actually meets my beliefs on macro- and micro- nutrient needs.

Grass-fed lamb leg and forequarter.






Grass fed lamb, Almonds, Currents, Vinegar, Tamari (the healthy, fermented version of soy), Salt, Brown Sugar (a tiny amount is added as part of the curing process), Food Acid (Lactic acid), Onion Powder, Garlic Powder, Herbs (<1%) (Oregano, Rosemary, Mint), Black Pepper





Nutrition Information

Servings per package:1 Serving Size: 45g



488 kJ (117 Cal)

1220 kJ (291 Cal)




- Gluten



Fat, total (good fats!)



- Saturated






- Sugars (very low)







1.5mg (12% RDI)



0.2mg (12% RDI)



3.4mg (34% RDI)


Vitamin B12

1.4μg (68% RDI)



How are they different?


Our meat bars are a healthy, savoury snack made from 100% animal-based, whole protein. Other protein bars typically use either soy or whey protein isolates. These highly processed ingredients undergo toxic chemical treatments to create a protein source that is difficult for your body to recognise. Additionally, other bars often have to rely on sugar and/or sweeteners to balance the flavour of protein powders. This results in unavoidably and often unfavourably high levels of sugar/carbohydrate that is seen in nearly every other protein bar on the market. Chief Bars are minimally processed and contains all essential amino acids. They’re also much easier for your body to digest, which results in superior protein utilisation.

What do they taste like?

Everyone says they taste like a roast! They're dried like jerky or biltong, but because they're mixed with nuts and a little dried fruit and are dried over days instead of hours, they're much more tender.

Is red meat good for you?

Yes! In recent years, there have been claims that red meat is unhealthy, scaring many people into giving up their much-loved steak in an attempt to be healthier. Little do they know, this might not be the healthiest choice, especially given that Iron deficiency is one of the most widespread nutritional disorders in the world.

Iron and vitamin B12 insufficiency are on the rise, particularly affecting young women. Yes, plant sources can contain Iron (even though the bio-availability and absorption are not as strong), however vitamin B12 can only be found in foods derived from animal sources. Both Iron and Vitamin B12 are essential for your health, playing an important role in both your energy levels and metabolism. Furthermore, red meat is a complete and high source of protein that is easy to digest and contains all of the essential amino acids that you need for good health and physical performance.

The World Health Organisation has stated that the consumption of PROCESSED meat contributes to colon cancer. Processed meat includes things like sausages, bacon and deli meats. They are not talking about a good quality steak, or Chief Bar made from top quality grass-fed meat with no nitrites or harmful chemicals.

Most studies were conducted using people who may not be particularly health conscious or savvy. As Westerners, we tend to overeat red meat, averaging about four times per day! The average consumer buys their meat in a supermarket, because it’s cheaper, not realising that the steak is usually grain fed thus containing more inflammatory Omega 6 fatty acids! In Western society, a popular way to consume meat is to char-grill it, usually with the help of harmful hydrogenated vegetable oils, then add a dollop of sugary sauce, a side of fries and a schooner of beer. In this scenario, it’s hard to tell whether cancer is caused by the meat consumption specifically or by excessive consumption of alcohol, hydrogenated oils, chemicals and additives, a sedentary lifestyle or a combination of all these factors.

The recommended serving of red meat is 80g – this is why Chief Bars are the size they are, we start with 80g of raw steak which is dried to create a 40g bar in an ideal portion. Restaurants will generally serve at least 250g, which is over 3x the recommended amount. Red meat is healthy when enjoyed in small amounts. Similar to dark chocolate, one square a day is healthy; a whole block a day is a ‘nutritional disaster’.

What type of meat do you use?

All our meat is 100% grass-fed, hormone free and ethically raised. Our lamb is predominantly sourced from the Swan Hill and Cowra areas in Australia. We use legs and fore quarter which gives us the best slow cooked, pull apart texture.

We believe 100% grass-fed is better than organic. Grass-fed animals eat a nutrient rich, diverse diet of pasture, which creates a higher concentration of vitamins, minerals, and other beneficial nutrients when compared to other forms of animal rearing. Current regulations permit 100% organic animals to be fed a diet primarily consisting of only corn, soy, and other cheap fillers. These organic feeds lower the amount of nutrients and vitamins in the meat. There is also no guarantee that organic animals don’t live in confined space. Many high quality, peer-reviewed research articles confirm the health benefits of grass-fed animals versus grain fed animals.

Grass-fed is also significantly better for the environment, because grains aren't used to fatten up the animals. The growing of grains when combined with the growing of animals dramatically increases the carbon footprint and water consumption required. Grass-fed animals also tend to be grown in semi-arid areas that are unsuitable for growing crops.

How long do they last for?

The bars last for up to 5 months without refrigeration.

Where are they made?

Our meat bars are made in Sydney, NSW Australia.

Who are they designed for?

Our meat bars are designed for adventurers who want access to a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those on the go who want a guilt free, real food snack that will fill you up.

Customer Reviews

Based on 22 reviews

Love these bars! Both flavours are awesome but the beef takes the win with the little zing of chilli!


Love the bars, perfect size, great taste and really like the fact that they are so nutritious


Love the lamb protein bar, great flavours and moreish 😊

So yummy

I was recommended this product from a Keto hiking group and I ordered them in the hope that they tasted nice. They arrived and the very next day I was out on a 4 hour hike and opened one of the bars hoping the whole time that it would taste good - I need not have worried as they were so yummy and I was full for a while afterwards and the bar gave me lots of energy to my surprise. I am off to the snow to do some snowshoeing hikes and these will be perfect snacks to take with me. Thanks for making such an awesome bar.

Great taste

Highly recommended for travel and snacking.