Not just another snack bar.
We've chosen collagen as the protein source for these bars based on new and rapidly evolving research into its unique benefits. This odourless white powder has been researched by the Australian Institute of Sport and is used by many of the world's top sporting teams for better recovery, healing and injury prevention. It's now also showing great results in anti-ageing.
Anti-ageing.
Collagen is the most abundant protein in the human body but as we age our natural collagen levels decrease. Supplementing with collagen helps your whole body.
Stronger joints & tendons.
Studies show that taking hydrolysed collagen decreases joint pain after exercise and increases the density of cartilage, making joints more flexible.
Improved gut health.
Collagen contains large amounts of the amino acids glycine, glutamine and proline which can be beneficial to the intestinal tract as well as the stomach.
Better for the planet.
Collagen is a co-product of animal agriculture. If we don't use it, it becomes landfill. As our population grows we need to be make better use of the resources we have.
Naturally curbs cravings.
Good fats and protein will fill you up naturally making these bars a great choice if you’re trying to lose or maintain your weight, or to naturally control your appetite.
An alternative to meat.
Eating less meat also reduces your collagen intake. Supplementing with collagen is a great way to replace this important source of amino acids that you can't get from plants.
The Chief of snack bars
How do they compare?
Most snack and protein bars are basically candy cars, filled full of artificial thickeners, fillers, emuslifiers, sweeteners and sugar alcohols. The 'healthier' ones contain way too much sugar, usually from dates. We've cut the crap.
Recommended by the experts.
★★★★★As a nutritionist, I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts - real food, tasty, filling and easy. Plus they're all packed with boatloads of micronutrients (bonus of real food).
Penny Benjamin![]()
Nutritionist
★★★★★Chief Bars are one of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis. Plus, they're low in carbs and sugar. Win-win-win!
Cliff Harvey![]()
Author, Nutritionist, Ketosis Researcher
Trusted by the pros.
★★★★★The Chief Collagen Protein bar is the perfect snack to have after a long run. It sits well in my stomach and the flavours are satisfying. Since refuelling with the Chief Collagen Protein bars after my long trail runs, my body has recovered much quicker and my patella tendons are no longer aching which has allowed me to back up the next day to work and train.
Nick Walker![]()
Champion Trail Runner
★★★★★I have been eating Chief Bars for around a year now. Not only am I a busy athlete but I also coach and run my own business, so I am often eating on the run. Recovery is essential for me which is why I love Chief Bars. They are easy, tasty and the collagen aids in muscle recovery and repair. But being an athlete anti-doping is a high priority, so the batch testing is what sets Chief Bars apart for me.
Melissa Wu![]()
2 x Olympic Silver Medalist and 2 x Commonwealth Games Gold Medalist Diver
What do they
taste like?
What do they
taste like?
taste like?
Got questions?
Please ask a question below or check out our FAQ
