Beef Bar Sampler (4 bars)
Beef Bar Sampler (4 bars)
Beef Bar Sampler (4 bars)
Beef Bar Sampler (4 bars)
Beef Bar Sampler (4 bars)
Beef Bar Sampler (4 bars)
Beef Bar Sampler (4 bars)
Beef Bar Sampler (4 bars)
Beef Bar Sampler (4 bars)

Beef Bar Sampler (4 bars)

Regular price $19.95
Tax included. Learn more about shipping and our happiness guarantee

A clean, meaty snack to satisfy your savoury cravings. Each bar starts off as 80g of organic grass-fed beef brisket and topside. We slow dry the bars to create a tender and easy to eat snack that's packed full of flavour and nutrients. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and made from 100% organic grass-fed Aussie beef - they taste like a delicious roast!

Perfect pre or post exercise or simply as a clean, high protein, low carb treat that'll get you through to meal time or even replace a meal when you're on the move or stretched for time. They're also great to keep in the pantry to use as a prep free way to add a high quality protein source to salads, pizza and more.

Sample pack contains 2 x Beef & Chilli Bars + 2 x Traditional Beef Bars. 

We love jerky, but most jerky uses cheap, factory farmed meat and loads of nasty carcinogenic preservatives. Add a stack of sugar (yep, some jerky is 25% sugar!), MSG, and emulsifiers into the mix for good measure too.

Our beef bars use the very best meat you can get - 100% organic, grass-fed, grass-finished, regeneratively farmed, Aussie beef (brisket and topside). They're also free from nasty preservatives, relatively low in salt, and low in carbs and sugar. Because these bars are slow dried rather than cooked, they're more tender than your average jerky. They're more like a kofta or a rissole in texture, but being dried they'll last without refrigeration for months which makes them a perfect healthy, high protein snack on the go.

Single Bar RRP: $5.95 per bar
Sample Pack: $4.99 per bar
Box of 12: $4.92 per bar
On Subscription: $4.50 per bar

No GST applies.

Chief Beef & Chilli Bar Ingredients
Chief Traditional Beef Bar Ingredients

Shipping for retail orders within Australia is a flat rate of $7.95, or free for orders over $40. It's $9.95 for NZ, or free for orders over $70. Shipping for other international orders is calculated based on your address. Wholesale orders have different shipping rates and minimums.

Orders placed by 10am will usually be sent the same day, orders placed in the afternoon will be sent the following business day. Orders placed over the weekend will be processed the next business day. We outsource our warehouse so from time to time processing times may be longer in peak periods.

Depending on your location you can expect delivery within a few days, please check Australia Post for estimated delivery times (we are based in Sydney).


If you're not happy with your order please contact us so we can make it right! We provide an unconditional return policy on all our products so if for any reason you're not completely satisfied, we will happily offer a free replacement or full refund.

Like jerky, but better.

Unlike most jerky, we naturally preserve our beef range just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). Most jerky is surprisingly high in sugar (upwards of 25%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.

Better for you.

Low sugar and made from 100% organic grass-fed Aussie beef which is up to five times higher in healthy omega-3s. Slow dried rather than cooked means they're higher in heat sensitive vitamins like B12.

Nature's original protein.

About 80g of beef (three times more 'meat' than a sausage roll) goes into each bar and bag which is slow dried to remove the water weight. This means they're packed full of highly bioavailable vitamins, minerals and protein.

No nasty preservatives.

We reinvented an ancient drying process to naturally preserve our bars just as our ancestors did, with no added nasties like nitrates or nitrites. They'll last at least 5 months on the shelf without refrigeration.

Better for the planet.

Grass-fed beef is significantly better for the environment than grain-fed, particularly regeneratively farmed cattle which are a critical part of creating healthy soils and helping to reverse climate change.

Better for the animals.

Most beef comes from industrial feedlots where animals are kept in confined stalls and fattened with grains. We source our beef from family owned organic farms where cattle forage freely all year round.

Real food, fills you up.

Other snacks leave you craving more because they use artificial thickeners, fillers, sweeteners and sugar alcohols, or are too high in sugar. These are made from real food that squashes your hunger.

The Chief of snacks

How do they compare?

Recommended by the experts.


I love the Chief beef range. The meat is grass-fed, which keeps the fat profile extremely favourable to anti-inflammation. Beef is the best source of haem iron, great for energy, great for iron stores. They're high in protein, which is one of the most satiating macronutrients, so you feel fuller for longer. Even better, the kilojoule count is perfect as a snack that can be consumed on a daily basis. You can feel confident that you are eating an extremely healthy and health-promoting snack.

Dr Naras Lapsys

PhD Medicine and Dietician


I’m so glad there’s finally a savoury snack that’s healthy! I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel and I don’t always like eating sweet bars. Having a box of Chief in the car is an absolute saviour. It’s like having a Sunday roast handy all day every day. It’s also great to be able to recommend a product that actually meets my beliefs on macro- and micro- nutrient needs.

Todd Liubinskas

Lead Trainer 12WBT, Fitness Director Men's Health

Trusted by the pros.


I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the lamb and beef are not only satisfying but promote fast recovery.

Andy "Snake Man" Turner

Endurance Adventure Athlete, SES Volunteer and Venomous Snake Catcher!


Chief Bar is my number one snack on the go, especially on days when I barely get any breaks between training myself and my clients. I care about my health and fitness and I want to lead by example for my clients and all young girls and women out there.

Victoria Burdon

Trainer and Fitness Model

What do the bars
taste like?

Got questions?

Please ask a question below or check out our FAQ

Customer Reviews

Based on 80 reviews

Bought the sample pack and love it. Just preordered a box of 12. Top job on your recipe 👏👏👏

Bloody Beautiful

Very nice flavours and texture.would buy again!!

Great taste

Love the Chilli Beef bars, the taste is awesome and the texture is great. Found the bars a bit small for their price but will definately buy again. They make a great snack while working on the computer.

Great, better than expected!

Really yum, soft texture and a mild zing from the chilli. Will definitely buy again


Great flavours and very filling. Enough to substitute for a meal during the day.